Trade Shows

    We Deliver Qualified Buyers for Your Trade Show

    International trade show organizers work with Group FiftyOne to build and manage their U.S. buyer programs. We handle the full process, from identifying and recruiting qualified buyers to coordinating meetings and executing on-site.

    Background

    Industry Experience

    We have worked directly with international trade show organizers across multiple sectors, while maintaining an active presence at major U.S. industry events.

    Access a Network of
    7,000+

    U.S. Buyers Across Key Industries

    A network of 7,000+ U.S. buyers across multiple sectors, with deep specialization in food, hospitality, and foodservice.

    4 Core SectorsMulti-Industry
    01

    Food & Hospitality

    foodhorecagelatobeveragebakeryfoodservice
    02

    Energy & Sustainability

    eco energyrenewablesenvironmental tech
    03

    Lifestyle & Consumer Goods

    jewelryretaildesignconsumer products
    04

    Leisure, Tourism & Experience

    leisuretravelentertainmenthospitality experiences
    Buyer Programs

    Recruitment and 1:1 Meeting Execution

    1

    Recruitment

    2

    Matching

    3

    Execution

    Direct experience with:
    Italian Exhibition GroupSIGEP World
    Industry presence:
    EICMA
    International Pizza Expo
    MEDICA
    National Restaurant Association Show
    MCE Mostra Convegno Expocomfort
    Salone del Mobile Milano
    EICMA
    International Pizza Expo
    MEDICA
    National Restaurant Association Show
    MCE Mostra Convegno Expocomfort
    Salone del Mobile Milano
    What We Do

    How We Support Organizers

    01

    U.S. Buyer Recruitment

    Targeted outreach to decision-makers across multiple sectors. Focus on quality, not volume

    02

    Buyer Qualification

    Alignment with exhibitor categories. Verification of role, interest, and purchasing relevance

    03

    Hosted Buyer Program Support

    Development and refinement of program structure. Guidance on positioning and communication

    04

    1:1 Meeting Coordination

    Curated matchmaking between buyers and exhibitors. Structured meeting schedules

    05

    On-Site Support

    Coordination during the event. Ensuring buyer engagement and program consistency

    Credibility

    What Sets Us Apart

    Group FiftyOne operates directly in the U.S. market, with established relationships across buyers, distributors, and operators in foodservice, hospitality, retail, technology, and energy.

    Having worked on both sides of the table, with international exhibitors seeking U.S. distribution and with U.S. buyers actively sourcing new products, we bring alignment that most recruitment firms cannot offer.

    Our role does not end at recruitment. We ensure every program translates into structured, meaningful interactions between exhibitors and qualified decision-makers.

    Results

    What Organizers Gain

    • A buyer program built around your specific exhibitor base and sector
    • Qualified U.S. decision-makers in the room, not just attendees
    • Structured meetings that create real commercial conversations
    • A stronger foundation for post-event business relationships
    Process

    How It Works

    1. 1Define target buyer profiles based on your exhibitor mix and commercial objectives
    2. 2Launch direct outreach to qualified U.S. buyers across our network
    3. 3Vet, qualify, and confirm participation for each buyer
    4. 4Build meeting schedules aligned to exhibitor priorities
    5. 5Manage on-site coordination and execution throughout the event
    Voices from the Program

    What participating buyers say

    It was extremely well organized, everyone was very responsive to questions, concerns, and travel plans. I felt all of the instructions were very clear.
    Lisa Roscoe-Pizza Factory
    The organization really cared for each buyer individually, rather than treating us like a group.
    Miro Nazarian-NGE Enterprises
    I think that you all did a really good job of scheduling meetings ahead of this event and to go through all of the details in advance. It was nice to have the meetings recorded as well so we could go back and reference them.
    Ian Ramirez-Mad Honey Culinary

    Get this resource

    Qualified Buyer Delegation Brief

    What a serious buyer delegation looks like, how we vet it, and what organizers should expect at every stage.

    Next Step

    Book a Free Consultation

    A short conversation is the first step.

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