Founder and Managing Partner, Group FiftyOne
Kamal R. Hakim is the Founder and Managing Partner of Group FiftyOne, a U.S. market entry firm working with Italian and European companies expanding into the United States. His work spans market entry strategy, business development, recruiting, and establishing the commercial relationships and operations companies need to grow in the U.S. He also serves as the U.S. and Canada Country Sales & Buyers Representative for SIGEP World.
Fractional Chief Marketing Officer
Stacey Kane is a Fractional CMO who works with emerging and growing brands in the U.S., with more than 30 years of experience in marketing and the multi-unit restaurant industry. She has worked with brands including Mason's Lobster, Ziggi's Coffee, Subway, California Tortilla, and Jose Andres Group (formerly ThinkFood Group), and today works closely with emerging brands as they position themselves and scale.
Partner, EY Milan. Head of International Desk FAAS
Marco Tamborini is a Partner at EY, Milan Office, in the Assurance Advisory practice. He leads a team that helps Italian companies become more integrated with international players and explore international markets. As a US CPA, a focus area of Marco's is the North American market. He has helped several private companies make a U.S. state selection, making strategic choices from multiple perspectives: from compliance to finance, M&A and company set-up. He has worked with GE, UPS, Emerson and many other multinationals on reporting integration.
Using America Doesn't Speak European as the starting point, we'll look at the realities companies encounter when entering the United States, from understanding American customers and positioning a brand, to navigating the financial, operational, and cultural differences of doing business across 50 very different markets.
How U.S. Buyers and consumers decide, and why what works at home often gets lost in translation.
Telling your story in a way that makes sense to an American audience, without losing what makes you different.
Choosing where and how to set up, from compliance and tax to M&A and company formation.
Why the U.S. is not one market, and how to plan for the operational and cultural differences between them.
Kamal Hakim's practical guide to the commercial and cultural differences European companies run into in the U.S. market. The session opens from the book and builds into an open discussion with the panel.
Festival dell'Impresa brings together entrepreneurs, executives and economists in Bergamo for two days of talks on the challenges facing Italian businesses. This session is part of the official program.
Join Us in Bergamo
Camera di Commercio di Bergamo, Sala del Consiglio
Via Francesco Petrarca 10, Bergamo, Italy
Reserve Your SeatRegistration is handled by Festival dell'Impresa.
